Privacy Policy

Last updated: 19 October 2026

This policy explains how Innov Healthcare Technologies Pvt. Ltd. ("Purobest", "we", "us") collects and uses your personal information when you visit purobest.in or buy from us. By using this website you agree to this policy. We process personal data in line with applicable Indian law, including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023.

Information we collect

• Details you give us: your name, email address, phone number, billing and delivery address with PIN code, and anything you write to us.
• Order details: the products you buy, order value and order history.
• Payment information: payments are processed by our payment gateway. We do not see or store your full card, UPI or bank details.
• Technical information: your device, browser, IP address and how you use our website, collected through cookies and similar technologies.

How we use it

• Orders and service: to process, deliver and support your orders, and to send order, payment and delivery updates by email, SMS or WhatsApp.
• Legal and accounts: to issue invoices, process refunds and meet our legal, tax and accounting obligations.
• Support: to answer your questions and resolve complaints.
• Analytics and improvement: to analyse how our website and products are used, including browsing and purchase patterns, so we can improve our products, website, pricing, stock planning and customer experience.
• Personalisation: to show you products, content and recommendations that are more relevant to you.
• Our own marketing: to tell you about Purobest products, offers and reminders (for example, when it may be time to reorder) by email, SMS or WhatsApp. By placing an order or sharing your contact details with us, you agree to receive these messages. You can opt out at any time by using the unsubscribe link, replying STOP or contacting us.
• Advertising: to measure and improve our own advertising, including on platforms such as Meta and Google, and to show our ads to you and to people with similar interests. This may include sharing your contact details with these platforms in a secure, hashed (encoded) form. You can ask us to stop at any time.
• Security: to prevent fraud and misuse and to keep our website secure.

We also create aggregated or anonymised information that does not identify you, and we may use it for any business purpose, including research and reporting.

Reviews and testimonials

If you send us a review or testimonial, we will ask for your permission at that time before publishing it, together with any name or photo you choose to include.

Who we share it with

We share only what is needed with service providers who work for us: our website and e-commerce platform, payment gateway, courier partners, and email, messaging, analytics and advertising providers. They may use your information only to provide their services to us. We may also disclose information when required by law, or to a successor if our business is reorganised or sold. We do not sell or rent your personal information.

Cookies and similar technologies

We use cookies, pixels and similar technologies (such as Google Analytics and the Meta Pixel) to keep your cart working, remember your preferences, understand how the site is used and measure our advertising. You can block or delete cookies in your browser settings, but some parts of the site, such as the cart, may not work properly.

How long we keep it

We keep your information for as long as needed to fulfil your orders and provide support, and for as long as the law requires us to keep business, tax and accounting records. After that, we delete or anonymise it.

Security

We use reasonable technical and organisational safeguards, including encrypted connections, to protect your information. No method of transmission over the internet is completely secure, but we work to protect your data.

Your choices and rights

• You can ask to access, correct or update the personal information we hold about you.
• You can withdraw any consent you have given, including for marketing messages, at any time using the unsubscribe link, replying STOP, or contacting us. Withdrawing consent does not affect processing already done.
• You can ask us to delete your information, subject to records we must keep by law.

Grievance Officer

For any concern about your personal data, an order or this policy, contact our Grievance Officer at support@purobest.com or +91 96677 81928. We will acknowledge your complaint within 48 hours and aim to resolve it within one month.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.